Coca Cola Beverages Uganda (CCBU) has awarded 54 top distributors with fully equipped Tuk Tuk delivery vehicles under its Tuk-Tuk Peak Challenge.
The company recognised distributors who met their peak sales targets. The initiative aims to improve last-mile delivery and expand reach to more outlets.
The Tuk Tuks are expected to help distributors serve customers faster and more efficiently. They also make it easier to cover wider areas and keep products available in different locations.
Ellis Muhimbise, the Sales Director at CCBU, handed over the vehicles to the beneficiaries.
“For Coca Cola Beverages Africa, partnering with customers for growth means creating shared value beyond the product,” said Emmy Hashakimana, General Manager of CCBU. “By rewarding strong execution and investing in our distributors’ capacity, we enable them to grow their businesses while improving availability for consumers.”
The Tuk-Tuk Peak Challenge is part of the company’s wider strategy to strengthen partnerships with distributors. It also focuses on improving service delivery and ensuring products reach customers on time.
“It is about customer-centric execution through understanding the unique needs of different market segments and ensuring product availability at the right time, place, and price, leveraging data and analytics to anticipate customer demand and preferences,” said Hashakimana.
“We aim to provide best-in-class service to retail partners and help customers to grow their businesses through insights, promotions, and tailored support.”
The move reflects efforts by the company to support distributors while improving product access across the country.
