When the gates of Ziwa Rhino Sanctuary swing open this September, it won’t just be the rhinos stealing the show—it will be a nation rallying behind them. In a historic first, Uganda will host a Rhino Naming Ceremony, launching an ambitious $11 million (UGX 40 billion) “Name A Rhino” campaign aimed at securing the future of the country’s endangered giants.
The campaign, announced at a high-energy breakfast meeting in Kampala, is spearheaded by the Uganda Wildlife Authority (UWA) in partnership with the Uganda Tourism Board (UTB) and the Ministry of Tourism, Wildlife and Antiquities. Seventeen rhino calves and young rhinos are up for naming by individuals, businesses, and international supporters, with proceeds funding habitat expansion, veterinary care, anti-poaching measures, and community development.
“Uganda’s rhinos were wiped out in the wild in the 1980s, but now we have 48, with 46 at Ziwa,” said UWA Executive Director Dr. James Musinguzi. “Naming a rhino lets you become part of this remarkable comeback story.”
Since 2006, Ziwa has welcomed six Southern White Rhinos from abroad and celebrated the birth of 40 calves. Plans are now underway to relocate some to Ajai Wildlife Reserve in West Nile by year’s end—a move expected to create jobs, attract tourists, and boost the local economy.
“This is a proud moment for Uganda,” said Minister of Tourism, Wildlife and Antiquities Martin Mugarra Bahenduka. “Relocating rhinos to Ajai will put West Nile firmly on the tourism map, creating opportunities for our people.”
The initiative is anchored in Uganda’s National Rhino Conservation and Management Strategy (2018–2028), which targets a 5% annual growth in the rhino population through enhanced security, breeding programs, and safe habitats. Businesses and well-wishers are encouraged to take part, with contributions funding ranger operations, school projects, and community conservation programs.
“Saving rhinos means saving jobs and building a better future for Ugandans,” Dr. Musinguzi added.
The ceremony will not only celebrate conservation success but also signal to the world that Uganda is serious about protecting its wildlife while growing tourism. UTB Chief Executive Juliana Kagwa summed it up: “Our animals make Uganda unique. This campaign shows our commitment to keeping Uganda a top safari destination.”
