Uganda is stepping up efforts to attract French and Spanish-speaking tourists through a familiarisation trip for top media influencers from France and Spain. The initiative, running from March 9-15, 2025, is a partnership between the Ministry of Foreign Affairs, the Uganda Tourism Board (UTB), and Uganda’s Embassy in France.
The visit aims to give influencers a first-hand experience of Uganda’s unique attractions and boost the country’s visibility in these key European markets.
Speaking at a press briefing in Kampala, Uganda’s Ambassador to France, Doreen Ruth Amule, highlighted the importance of the initiative. “Uganda, The Pearl of Africa, is brimming with natural beauty, diverse wildlife, and rich culture. This collaboration with French and Spanish influencers will help share our story with the world and strengthen Uganda’s appeal as a must-visit destination,” she said.
The influencers, including Ertan Anadol (Team Lead), Henry Mallaury, India Romeuf, Lucas Cyril Samuel, Jolivet Kilian Nicolas, Labesse Lola Marie Suzanne, Radet Jonathan George’s Adrien, Nanche Augustin Claudius Daniel, Caballero Navarrete Sara, and Guillen Brinceno Juan Carlos, have already arrived in Uganda. They attended a media briefing at the Ministry of Foreign Affairs, where they were introduced to Uganda’s diverse tourism offerings. These influencers, affiliated with TANKE, a Paris-based creative influencer marketing agency, will use their social media platforms, blogs, and videos to promote Uganda’s tourism sector.
TANKE has a strong reputation for delivering high-impact influencer marketing campaigns. Their expertise in crafting engaging content and authentic storytelling will help Uganda’s attractions reach millions of potential tourists in French and Spanish-speaking markets.
During their visit, the influencers will explore iconic sites, including Bwindi Impenetrable Forest for gorilla trekking, Queen Elizabeth National Park for wildlife safaris, and the Nile River for adventure activities. They will also immerse themselves in Uganda’s cultural heritage, interact with local communities, and experience authentic Ugandan cuisine. Through their storytelling, they will create content showcasing Uganda’s diverse tourism appeal.
Margaret Kafeero, Head of Public Diplomacy, underscored the significance of this collaboration, saying it would boost Uganda’s global image. She noted that partnering with French and Spanish influencers would help bridge gaps in tourism promotion and attract more international visitors. She also expressed optimism that the initiative would inspire more creative engagements, particularly among the youth, and strengthen long-term relationships that promote Uganda’s tourism and cultural heritage.
Lilly Ajarova, CEO of the Uganda Tourism Board, welcomed the influencers, saying, “We are excited to host these media personalities in Uganda. Their presence will not only enhance our visibility but also position Uganda as a leading travel destination in French and Spanish-speaking markets. This partnership reflects our commitment to expanding Uganda’s global footprint and showcasing its unique beauty.”
Speaking to the press, Permanent Secretary of the Ministry of Foreign Affairs, Bagiire Vincent Waiswa, highlighted Uganda’s tourism potential. “From our favourable climate to our diverse cultures and the warmth of our people, Uganda is ready to welcome the world. This familiarisation trip is a crucial step in promoting Uganda’s incredible tourism potential, particularly in the French and Spanish-speaking markets,” he said.
This initiative is part of Uganda’s broader strategy to grow its tourism industry by attracting new visitors from Europe. By showcasing the country’s stunning landscapes, rich cultural heritage, and hospitality, Uganda hopes to establish itself as a top travel destination for years to come.
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